HELLO,
PIPPA.
What happens when a digital assistant needs more than a name? You give her a personality, a point of view and a voice that feels human.
A BOT WITH
A PERSONALITY.
For a workplace automation assistant, being useful is only part of the challenge. The character behind the interface needs to feel consistent and approachable, particularly when helping people solve problems.
The surviving concept slides show a deliberate approach to building PIPPA as a recognisable character rather than a generic chatbot.
START WITH
WHO SHE IS.
The personality profile identifies PIPPA as ISTJ-A: pragmatic, organised, calm and direct. It maps motivations and behaviours alongside a fictional biography and interests, giving the team a shared reference for how she should behave.
The goal of that character work was to support a professional, positive interaction while leaving room for warmth and informal conversation.
NOT JUST
ANOTHER BOT.
The concept exploration considered a female African voice and a visual character reflecting PIPPA’s defined personality. I developed the persona and personality; art director Jean-Jacque Potgieter developed the visual design that brought the character to life.
DESIGNING
FOR TRUST.
The interesting challenge wasn't simply what PIPPA would say. It was defining who she was, so her language, manner and visual identity could feel like parts of the same experience.
Personality isn't a decorative extra. It's a decision-making tool for every interaction that follows.
WHAT SURVIVED.
These three original slides document personality, voice and visual exploration. The complete working files and final conversational flows are no longer available, so this case study focuses on the concept development that the surviving material demonstrates.
My contribution: I developed PIPPA’s persona and personality, defining her characteristics, behaviours and motivations to guide a consistent, approachable and trustworthy digital assistant. The detailed personality profile provided a shared reference for the character and her interactions.
Creative collaboration: I worked with art director Jean-Jacque Potgieter, who developed PIPPA’s visual design, translating the character thinking into a recognisable visual identity.
The slides are original project material. This page is a new portfolio presentation, not a claim that every concept shown was implemented. No unverified launch or performance outcomes are included.