GOOD IDEAS.
SHARP WORDS.
A LITTLE
MISCHIEF.
I’m Jess. I make complicated things make sense. Then I make them interesting.
Johannesburg-based senior copywriter and creative thinker with 14+ years of experience across healthcare, financial services and technology. Open to permanent, contract and freelance opportunities, including remote work.
Words second
Coffee always
SELECTED
WORK.
SPOT
THE SIGNS.
Making cybersecurity something people actually notice.
POLMED / CampaignTHE REPUBLIC
OF SAVVY.
Turning a rewards programme into a world of its own.
FEDHEALTH / Concept & copyHELLO,
PIPPA.
Giving a digital assistant a voice worth talking to.
NTT / Persona & tone of voiceREEL SKILLS.
REAL WINS.
A member-first social campaign that gave football fans two ways to get in the game.
SAMWUMED / Strategy, concept & copySelected projects include Spot the Signs, Republic of Savvy, PIPPA and Reel Skills. Real Wins., alongside social campaign work for Standard Bank.
WORDS WITH
A LIFE OF THEIR OWN.
CREATIVE
BURNOUT.
A published perspective on what happens when the creative well runs dry, and why workplace culture matters.
READ THE ARTICLE ↗THE
WITCHERY.
Strange histories, dark mysteries and an excuse to follow the research rabbit hole wherever it leads.
EXPLORE THE PODCAST ↗CURIOUS
BY DESIGN.
I'm a senior copywriter and creative strategist with 14+ years of turning knotty briefs into ideas people can understand, remember and act on.
My sweet spot? The intersection of audience insight, big ideas and deceptively simple language. From B2B technology and financial services to healthcare, I like the subjects that make other people reach for a second coffee.
GOT A
GOOD BRIEF?
Or a complicated one. Those are usually more fun.
coombs.jessica@gmail.com